Your Yearbook Shouldn’t Be Boring.
Theme development, design coaching, photography workshops, and hands-on support for advisers and student creators across Northern California.
meet rj
I’m Randy Jackson — founder of RJ Ink, an independent sales representative for Jostens serving Northern California schools. For me, yearbooks aren’t just products. They’re time capsules.
I work alongside advisers and student staffers to build books that feel intentional, modern, and meaningful — not rushed, outdated, or template-driven. From theme development and typography coaching to photography workshops and hands-on work days, I help your team create something students will be proud to open years from now.
Because a yearbook shouldn’t just check a box. It should tell a story that lasts.
More Than Just a Yearbook Rep
Every school is different. Every yearbook program has its own strengths, challenges, and creative personality. RJ Ink partners with Northern California schools to provide hands-on guidance, strategic insight, and creative support at every stage of the yearbook process — from idea to final print.
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Real support. In real time.
I regularly visit campuses across Northern California to work directly with advisers and student staffers. These visits are hands-on and tailored to your program’s needs — whether that’s theme development, layout refinement, coverage planning, or troubleshooting production challenges.
✔ Spread reviews
✔ Theme brainstorming
✔ Staff training
✔ Production check-ins
✔ Sales & engagement strategy -
Know exactly where your book stands.
The Yearbook Health Check is a strategic evaluation of your program’s strengths and growth opportunities. We analyze coverage balance, design consistency, storytelling, deadlines, and sales performance — then create a clear action plan to elevate your book.
✔ Coverage analysis
✔ Design audit
✔ Engagement review
✔ Sales strategy insight
✔ Customized improvement plan -
Make your book feel cohesive, modern, and intentional.
From font pairing and color palettes to visual hierarchy and theme execution, I help your team build a strong creative direction that flows consistently from cover to colophon.
✔ Font pairing guidance
✔ Color strategy
✔ Theme development labs
✔ Layout consistency
✔ Trend-forward design direction -
Turn snapshots into storytelling.
Students learn how to capture emotion, document real moments, and improve technical skills — from composition and lighting to sports photography and editing workflows.
✔ Composition & lighting
✔ Event + sports coverage
✔ Emotion-driven storytelling
✔ Editing techniques
✔ Real-time critique sessions -
Inspiration fuels execution.
From focused Yearbook Work Days to large-scale creative conferences, RJ Ink hosts experiences that bring schools together, spark new ideas, and push programs forward.
✔ Collaborative work sessions
✔ Trend forecasting
✔ Guest speakers
✔ Networking with other schools
✔ Creative challenges
